An operating team combining Ethiopian agribusiness experience with commercial leadership across the GCC and Middle East.
Sets the Group's strategic direction and oversees integrated operations across all divisions.
Leads regional market development and manages key commercial partnerships across the GCC.
Ensures daily operational excellence and quality control across manufacturing and processing.
Manages the entire export logistics chain — compliance, documentation and last-mile delivery.
Directs procurement strategy and supply-chain management across all divisions.